Google+ is a social networking and identity service owned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassed Twitter in January 2013. It has approximately 359 million active users.

Here are some benefits of Google + to consider:

Searches
There is a bridge between social media and SEO. As Google is the largest search engine, and Google Plus is a Google product – you can see how relevant the social network is and will be to search results.

Group Hangouts
Video chat capabilities can help internal communications, as well as product demos and other uses for reaching out to customers.

Google Plus Communities
This new offering can help a business showcase its expertise.

It is important to note that there are many social sites and all are good for various purposes. But note, this is an important one.