Social Media in general can come across as really time consuming, and it can be a time sucking vampire..
You just need to be diligent on why you are on there and don’t get sucked in to your personal profiles.
Photo Thanks To: www.evansakanno.com
Creating engagement with your clients is paramount. You don’t need to spend hours a day to do this though. Social Media isn’t just about getting content out there for all to see, it’s about engaging with your clients or future clients. Engaging your clients is building relationships with them.
We live in a world of instant communication & information. Whatever we want to know we ‘google’ it and it’s there. So you want your information at the ready for all to find. And Social Media profiles are an extra medium for this. (along with your website – linked to your Social Media profiles of course.)
In order to capitalise from Social Media, you should consider what you want to get out of it. This will also guide you to the correct Social Media platform to use. Eg; Facebook, Twitter, LinkedIn, Pinterest etc Facebook is more social, LinkedIn is more business related & Pinterest & Instagram are very visual.
Photo Thanks To: www.practicemanagersolutions.com
We as consumers connect with brands whether it be personally or for business. We are drawn to things we are interested in. This is where Social Media can benefit you as you already have communication with possible consumers ongoing. They generally follow your brand because they are interested in your product or service or to keep updated on details regarding it.
And don’t disappear. Be available if people are asking questions or commenting. Reply to them asap as this engages them and builds confidence in you and your brand.
With Social Media, you have to be a little imaginative to produce engagement and acquire customers. Infographics have been used extremely well as well as comic style humour and video produce high engagement.
Through Social Media, you can be viewed as a thought leader or an influencer. Therefore having good content or content that keeps the consumer coming back is what you strive for. As an influencer or thought leader, you won’t be selling a product or service yet instead marketing your suggestions and understanding. As a thought leader, consumers will want what you have.
Some of the best Social Media accounts don’t have their own content. They have massive followings because they are sharing valuable material as well as viral material that their fans take pleasure in. They then share this material which creates engagement as well as followings. A good tip to emulate.
Communicating on your Social Media networks, then tracking exactly what type of content has the greatest quantity of reach as well as engagement, will help you develop a favorable method for your Social Media networks which result in more sales and business for you in return.
It is vital for you to be ‘social’ on your Social Media platforms as you could currently have loyal consumers out there which are most likely to like or follow your brand name simply to hear more info regarding it.
This may or may not get consumers buying your product, but it will give your brand a boost and get your product or service out there to find.
Social media can come across as really time consuming especially when trying to develop engagement, but your following will grow over time, with the right engagement.
Don’t let Social Media suck your time. Plan what messaging you want out there and Engage your consumers. Have Fun with it.
Photo Thanks To: www.olery.com